Digital Marketing
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Impactful email campaigns to your SOI should be short, written in friend to friend cadence, and to the point. Including short videos in emails is highly recommended.
A blend of personal information, like a recent vacation or kid’s sports event, adds to your authenticity while providing valuable real estate information and market updates to your SOI.
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When someone visits your website and doesn’t complete a transaction or contact form, they will see branded advertisements about you on other websites.
Retargeting ads to your SOI when used correctly are a very economical, high-conversion way to grow awareness about your brand and business, and drive a theme or conversation directly to your intended audience.
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While marketing directly to your SOI attracts and wins clients, paid GEO/niche segmented marketing is impactful when selling properties and promoting your services within specific geographic boundaries to individuals meeting specific criteria and behaviors.
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A Facebook boosted post is just like it sounds. It takes a post you’ve already created and boosts it to a larger, specified audience for a nominal fee. A Facebook boosted post is different from a Facebook ad as it does not have all the same customization features.
For example, when you post a new property listing or recent sale, boosting it to a larger, specified audience grows its visibility exponentially.
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According to the National Association of Realtors, 44% of all buyers search online for property listings as the first stage of their journey.
Neighborhood Real Estate Transaction Alerts notify people in your SOI of new listings and sales within a specified geographical area or the neighborhood surrounding them.
This is made possible through IDX technology, which is an acronym for Internet Data Exchange. IDX enables real estate agents to display and communicate up-to-date property listing data directly to their SOI and on their own real estate websites.
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83% of a person’s wealth when they retire is the equity in their home. While 401K and other financial statements are generated monthly, no statements are generated on a monthly basis about this major asset.
Home Wealth Reports are created and automatically branded for and generated by the individual real estate agent and emailed to their SOI, positioning them as a real estate wealth expert.
When someone in your SOI has a real estate need, Home Wealth Reports have already established you as a market expert.
Digital Marketing is an essential component of a comprehensive business growth strategy. In today's digital age, it is crucial to leverage the power of online platforms to effectively connect with and influence your target audience. By incorporating digital marketing techniques into your overall marketing approach, you can enhance your reach and appeal to individuals within your sphere of influence and specific geographical niche segments. Digital marketing enables you to position yourself and your business as the go-to option when potential customers require your products or services. By continuously implementing and refining your digital marketing efforts, you can stay ahead of the competition and ensure enduring success in the ever-evolving digital landscape.
Various marketing strategies such as compelling and personalized email campaigns, strategically placed retargeting ads to remind potential customers of your brand, using geo-targeting ads to reach specific locations and demographics, and boosting Facebook posts about you, your services, and events, ensure that your marketing efforts remain fresh and engaging. This multi-faceted approach not only prevents repetition but also drives a consistent theme or conversation directly to your Sphere of Influence (SOI) and targeted GEO niche segments.
Linking these components together in a strategic manner is crucial as it establishes you as an expert in your market and positions you as the go-to provider for the products or services you offer. Your SOI will think of you first when they require something related to your offerings.
Implementing a comprehensive digital marketing approach allows you to stand out from your competitors by leveraging specific SOI, geo, and niche segments. This means you can tailor your campaigns and messages to resonate with different locations or target audiences, fostering long-lasting relationships and customer loyalty.
Taking advantage of various digital marketing strategies such as emails, retargeting ads, geo-targeting ads, and boosted Facebook posts can significantly enhance your visibility and reputation. By incorporating these tactics into a comprehensive digital marketing approach, you can differentiate yourself from competitors and build strong relationships with your SOI and specific niche segments and geographic locations.