Client & SOI Events

  • It starts by setting a date on the calendar, finding a location, and maybe even reaching out to a lender or title company (if legal in your state) to share in the expenses.

    Determine a theme, set target dates for inviting everyone, and create a timeline from “save the date” postcards to Evites being emailed to your SOI.

    A to-do list will generate itself from this and you’ll be on your way.

    Don’t forget to include a nice gift or prizes to raffle, and entries must include complete names and contact information. This alone will grow your SOI.

  • Post Cards

    Mailed Invitations

    Door Hangers

    Flyers

    Evites

    Facebook Event Pages and Invites

    Telephone Calls

    …all ways to promote your event.

  • From wine and beer tastings, pie giveaways, cookouts, hayrack rides, golf tournaments, charity events, dumpster parties (no joke!), movie nights, neighborhood gatherings with food and ice cream trucks, bouncy houses, to baby goat yoga, there are many event ideas that will attract your SOI and their friends.

    Even Santa Claus has attended events!

    Ask friends for ideas and plan an event that fits the neighborhood or clientele.

  • After your event, tell the world on Social Media how much fun it was and how much you appreciated everyone attending.

    It’s one more way to build top of mind presence, and those who couldn’t make it will be there next time.

Who honestly has time to organize and promote an event? Business owners and real estate agents who stopped trying to go it alone, that’s who.

Fun events promoted by impactful marketing not only increase attendance but also have the potential to significantly grow a business owner’s customer base and a real estate agent's Sphere of Influence (SOI). We believe holding events and the comprehensive promotion campaigns leading up to them serve as powerful components of our recommended Complete Business Growth Platform.

It requires a marketing team to not only design captivating promotional materials for your events, but to also skillfully execute the campaign directly targeting your SOI. If you are looking to expand your SOI beyond your existing network, an impactful way to do it is to target specific geographic niche areas and demographics.

The range of event ideas is vast, catering to various preferences and interests. You can organize neighborhood gatherings complete with food and ice cream trucks, bouncy houses, wine tastings, cookouts, hayrack rides, golf tournaments, charity events, dumpster parties (yes, these are real!), movie nights, and even events where professional photographers capture beautiful family portraits.

These events not only serve to grow your SOI but also help solidify your top-of-mind presence with existing and potential clients. In fact, the appeal is so strong that even Santa Claus himself takes time out of his busy schedule to attend them!