Grow Dramatically
Only 50% of Small Businesses survive 5 years.
Only 18% of Real Estate Agents survive 5 years.
82% of Real Estate Agents’ clients are someone they know.
90% of agents market to people they don’t know.
Do you have a detailed plan for business growth?
with Focus, Frequency, and Consistency
It’s impossible to go it alone and achieve sustainable growth.
Our Solution: Focus on Growth and Clients. Delegate the rest.
Sustainable Growth Requires a Complete Business Growth Platform
The most successful SOI Marketing Strategy starts with being the professional you yourself would hire and providing exceptional value that sets your brand and business apart. We help you consistently and frequently market directly to your SOI and targeted GEO niche segmented markets through a variety of proven modalities, building top of mind presence with your audience to secure their business.
If you are decisive and have a strong desire to grow, a team of development professionals and marketing experts can build your business presence and consistently execute a tried and true marketing campaign to your SOI.
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Email Campaigns, Retargeting Ads, Geo-Targeting Ads, and Boosted Facebook Ads. Learn More
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Neighborhood Real Estate Transaction Alerts and Home Wealth Reports. Learn More
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Letters, post cards, and high-impact specialty mailings marketing and promoting the agent’s value, brand, services, and events to their Sphere of Influence.
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Mailing Thank You cards and handwritten notes is a lost art and set the agent apart when targeting their Sphere of Influence.
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Social media campaigns marketing the agent’s value, brand, services, and events. Learn More
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Retargeting Ads, Geo-Targeting Ads, and Social Media Posts, both free and boosted, linking to website and embedded landing pages on website. Learn More
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Property Listings and Videos
Client Testimonials and Reviews
Buyer and Seller Services
IDX Feed Showing Other Properties in MLS System
Home Wealth Report Signup (Homebot)
Lead Capture Tools
Links to Service Providers, ie. Plumbers, Electricians, Movers
Information about the real estate agent and their team
Past Properties Sold by Agent
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Individual property websites showcasing the agent’s property listings and highlighting past sales and clients.
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A proven way to grow your SOI is by holding events. There are countless event themes and ideas real estate agents can utilize to grow and cultivate their Sphere of Influence.
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Invitations, flyers, social media posts, Facebook event pages, Evites, and more.
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Alert followers each time a property is listed and sold, along with videos highlighting the successful transaction experience.
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Flyer layout and design for each property.
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Most databases are in shambles and require a lot of work to clean and upload into a CRM. There are experts who can handle this process fast and locate missing contact information.
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Building a Database of at least 250 “all-in” contacts and calling or texting 5-6 each day is vital to relationship building and discovering buyer and seller opportunities.
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Letters, post cards, high-impact mailings, and social media marketing and promoting the business’s or real estate agent’s value, brand, and services to their Sphere of Influence or GEO targeted and niche segments.
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Logos to enhance and establish brand recognition. Simple, impactful, and professional logos set the business or real estate agent apart from the rest.
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The most successful real estate agents keep up-to-date books, which provides an accurate and current view of their expenses, profit / loss, and cash flow.
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CFO-style consultations help the real estate agent know and understand the trends of their business and its financial situation. This is imperative for healthy, sustainable growth.
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Each time a new and satisfied client is born, 5-Star Reviews are sought, documented, and utilized in future client testimonial marketing.
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Let’s face it, sometimes a poor review is given, or even worse, when someone accidentally clicks 1-Star instead of 5. Real Time monitoring alerts the real estate agent if this ever happens, allowing for immediate correction or remediation.
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Professional videographers and media staff creating professional videos highlighting and promoting the agent’s services, values, and market information.
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Professional editing and enhancement of agent submitted videos. Added music and graphics turn videos into impactful agent marketing tools.
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It’s the little things that set a real estate agent apart from the rest. One perfect way to accomplish this is by sending thank you cards and letters.
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Client Gifts are imperative to receiving repeat business and referrals. Gifts like custom door mats, cookies, home drawings, wine baskets, and even branded moving boxes take only a few clicks to be delivered to clients.
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Accurate financial records are vital for successful businesses. They aid in informed decision-making, cost-saving, and evaluating efforts for growth and future planning. Learn More
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To make a business grow, you can't rely solely on your own work. You have limited hours in a day to operate the business. To expand the business, you need to structure it in a way that allows you to earn money based on the profit, rather than just your own effort.
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To start, you should pay yourself for the work you do in any service you offer. As time goes on, you can find ways to hire others or use technology in the tasks that need less money and skill. Your time will become more valuable as you can focus on growing the business. Eventually, you'll have a business that earns more money but doesn't depend on your personal work.
Business Financial Health
To reach your goals and unlock your full potential, having a dependable partner is crucial. This partner should offer guidance, help with systems and processes, branding and marketing, bookkeeping, and have a skilled team to execute proven strategies effectively. Finding such a partner can make a significant difference in your success. That is the mission we are on and exactly what we do. Request a free consultation.
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Your potential clients will make decisions about working with you based on the impression you make, not just on them, but on their acquaintances who have interacted with your service. This impression is shaped by the interactions between them, your business, your employees, and yourself.
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Every interaction counts if you want to build strong relationships where potential customers and clients see you as a trusted expert. Your aim is to create enthusiastic supporters who are so impressed with your service and company that they can't help but tell others about it.
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Customer loyalty and a strong reputation are the keys to growing your business. To achieve success, focus on building genuine connections with your clients and customers. When people consistently have positive experiences with your brand, they develop a deep affection for it. This love is what will help your business thrive and last for the long term.
Managing “Touchpoints”
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Successful business and real estate professionals thrive by offering services and products they genuinely believe in. This authenticity is apparent to others and attracts them to choose you or your business.
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To increase our worth to clients, we should expect the same high level of performance from ourselves as we do from others and other businesses. This simple act can greatly enhance our value.
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When choosing a business, most people prioritize trust. They look for companies that are attentive, good listeners, and committed to making a positive impact.
Offering Real Value
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To stand out from your competition, focus your marketing efforts on people or groups you've engaged with before or who are a perfect fit for your service. Learn More
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Everyone has a Sphere of Influence (SOI) comprised of people they know, people who know them, and people who know of them. These include friends, family, co-workers, associates, and acquaintances. For small business owners and real estate agents, their SOI is an ideal target for effective marketing. When identifying your SOI, consider all the potential contacts in your network.
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Target clients in a relevant area for your business, as it enhances the impact of all marketing efforts, materials, and communications.
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What do you hope to accomplish in your life and career? The success you achieve in your business has a direct impact on the goals and dreams you have for yourself, your family, others in your life, and your legacy. A house on a lake, traveling the globe, helping a special cause, starting a charity, owning a classic Corvette, building a team, helping your family achieve their goals and dreams, owning a sailboat, even starting a hobby farm serve as examples of Due Norths that absolutely can be achieved. America is too great for small dreams, which is why a coach will help you define your Due North, keep it at the forefront and “why” of all your plans and activities, and chart a realistic, achievable course to arrive there.
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Charting a course means mapping out a realistic path that takes you from where you are today to your personal, business, and financial Due North goals and dreams. Charting a course changes current activities from being random ideas and actions achieving random or little results to intentional activities achieving tried and true results and calculated success within defined timespans.
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A real estate agent coach breaks down all the components comprising a successful business growth strategy, including the corporate structure of your business, keeping up to date financials, defining your brand, establishing your value and the specific services you provide, creating a marketing execution plan and budget, client nurturing program, property listing and post-close marketing, day-to-day systems and processes, and helps you track your progress. All of these factors are vital, and a coach helps you implement them all into what becomes your new standard of operations.
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A real estate coach helps establish and implement a successful marketing strategy which takes your brand and the value you offer your clients, defines your sphere of influence and target market, and guides you in executing a marketing campaign deploying frequent points of touch, through multiple modalities. Check out our marketing blog that dives deep into each marketing modality.
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Building and maintaining top-of-mind presence with your SOI and community takes more than just a well-planned marketing strategy, it requires a personal plan of action that involves various points-of-touch - practiced day in and day out - initiated by you and targeted to all the people you know. It is imperative to personally contact your entire sphere of influence three to four times each year, to become involved in your community, to hold events, to stay active on social media, and to simply be seen in a professional, authoritative way at much as possible. A coach helps you determine whom to contact, the various ways to do it, and at what frequency. Real estate agents who skip this process or feel they don’t need to do it rarely grow to the next level in their business. A coach will keep you accountable!
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There’s no secret to what it takes. Tens of thousands of real estate agents attend conferences, read books, and listen to online gurus and their brokerages tell them what to do. However, very few take what they learn and establish a plan of action executed on a frequent and consistent basis over the necessary duration of time. The biggest reason they don’t is due to lack of accountability when it comes to implementation. Most real estate agents are solopreneurs with nobody around to guide them, hold them accountable, to challenge them, to praise them, and to provide clear path direction on how to implement all the required business and marketing components required to successfully grow to the next level. A coach fills this role and serves as an expert guide on what to do and when.
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Nearly all who achieve and maintain a high level of proficiency in their work and daily activities have an established system of accountability keeping them committed each day to sticking with their strategies and staying on course to their Due North. Very few of the most successful go it alone. Whether it is a diet and exercise program, excelling at a sport, mastering a talent, expertise in a subject matter, growing a business, or anything requiring strategic daily routines and practices, those who achieve top status have an accountability program they follow and use to track their progress. Those most committed and serious about achieving their Due North, hire a trainer, tutor, or coach. Top real estate agents hire a coach to keep them accountable and committed to their business plans and goals and as a voice of reality, feedback, knowledge, and motivation.
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Not only can you utilize a coach for your own business strategy and Due North goals and dreams, a coach can work with members of your team individually and as a group to help them stay accountable to their personal aspirations and the mission of your organization.