Social Media
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When someone visits your website and doesn’t complete a transaction or contact form, Retargeting Ads are advertisements about you or real estate topics on other websites.
Retargeting ads to your SOI when used correctly are a very economical, high-conversion way to grow awareness about your brand and business, and drive a theme or conversation directly to your intended audience.
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While marketing directly to your SOI attracts and wins clients, paid Geo Targeting is impactful when selling properties and promoting your services within specific geographic boundaries to individuals meeting specific criteria and behaviors.
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Free Social Media posts on platforms such as Facebook, Instagram, LinkedIn, and Twitter are the least expensive marketing methods to distribute information to existing friends and followers.
Client Testimonials, Buyer and Seller Services, Property “just listed” Posts, and Property “just sold” Posts provide an ongoing stream of content for the real estate agent to communicate to their SOI.
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A Facebook boosted post is just like it sounds. It takes a post you’ve already created and boosts it to a larger, specified audience for a nominal fee. A Facebook boosted post is different from a Facebook ad as it does not have all the same customization features.
For example, when you post a new property listing or recent sale, boosting it to a larger, specified audience grows its visibility exponentially.
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An embedded landing page is a web page that is not visible in the open navigation of a website. An embedded landing page serves a specific purpose or provides information correlating with the subject of the advertisement that compelled the visitor to click it.
The goal of an embedded landing page is to capture information of the visitor to convert them into a client.
Types of embedded landing pages include a video on a specific topic or property, impactful stories about the real estate agent, or search capabilities to help clients view properties.
No successful SOI marketing strategy would be complete without the powerful inclusion of social media, the most cost-effective platform for immediate and efficient distribution of vital information. Being an integral part of a successful Complete Business Growth Platform, social media campaigns provide a multitude of benefits for businesses and real estate professionals. By capitalizing on the vast potential of social media, not only can you ensure a constant stream of value propositions and glowing client testimonials being shared on your SOI social media channels, real estate agents can also leverage the power of boosted social media to effectively promote property listings with pinpoint precision, targeting specific geographical areas and desired demographics. The fusion of Social Media and SOI marketing has revolutionized the way businesses connect with their audiences and drive growth.
Retargeting Advertising harnesses the power of targeted ads to connect with individuals who have previously visited your website. By utilizing cookies, retargeting ads subtly remind these potential customers of their previous interaction with your brand and entice them to return for another look. An effective example of retargeting ads is the incorporation of captivating videos that are embedded on custom landing pages within your website, effectively capturing the attention of these visitors and maximizing the chances of conversion. On the other hand, Geo-targeting Advertising, which complements retargeting, enables businesses to selectively deliver promotions and listing marketing materials to specific demographics within a defined geographical area. This approach allows companies to tailor their messages and offers according to the unique preferences and needs of different regions, increasing the relevance and impact of these marketing efforts.
Free Social Media Posts are only a fraction of an impactful Facebook marketing campaign. Boosted Facebook Posts provide an inexpensive way to promote and market existing Facebook Posts to a wider, tailored audience. As with any marketing campaign, frequency and consistency over a long period of time is essential.