SOI Marketing Blog
Proven Strategies That Grow and Nurture Your SOI
How Real Estate Agents Can Differentiate Themselves and Add Real Value to Their Clients
What types of products and services can a real estate agent offer to their buyers and sellers to differentiate themselves and add real value to their clients?
SOI Meaning: It’s Your Sphere of Influence, Everyone You Know
SOI Meaning: For small business owners and real estate agents, the people they know, including friends, family, co-workers, associates, and even those from the past, are a valuable resource. Many prefer doing business with people they are familiar with.
SOI Marketing: Direct Mail Campaigns
The most impactful direct mail campaign consists of personalized notes, composed letters, and eye-catching postcards. It is mailed once or twice every month, showcasing your unique value proposition, client testimonials, and range of services. This campaign creates lasting impressions and fruitful relationships.