SOI Marketing: Video Production and Marketing
SOI Marketing: Video Production and Marketing
Very few people enjoy the experience of hearing their own voice or seeing themselves in a video recording. However, it is crucial for highly successful business owners and real estate agents to overcome these self-conscious tendencies and embrace video content creation. With each video produced, individuals will gradually become more comfortable in front of the camera, thus expanding their sphere of influence and establishing themselves as authorities in their respective business markets or localized real estate areas. The significant impact on their SOI and targeted geo-niche segments will continue to grow as they consistently deliver valuable content through this medium.
Ideas for real estate video topics are many:
Current real estate market analysis
Community tours
Property listing walkthroughs
Local business establishment spotlights
Your buyer and seller services
The value you offer
Client testimonials
Mortgage lender interviews
What to expect in the real estate transaction process
Family outings or vacations
Client and SOI appreciation events
Charity events
A day in the life of a real estate agent
Generally one to two minute videos are all you need to achieve excellent exposure and to deliver your message to your SOI.
Recording and producing real estate agent videos has become increasingly accessible in recent years, thanks to advancements in technology. With the convenience of modern smartphones, many agents now have the ability to record video segments right from their cell phones. Once these segments are recorded, agents can easily upload them into a user-friendly portal. In this portal, a specialized video production firm takes the raw footage and works their magic to create professional-looking videos. This includes incorporating the agent's unique branding, adding music, and even enhancing the videos with visually appealing graphics. Whether an agent is discussing specific points about a particular topic or showcasing a property, this process can be completed in just a matter of days. The end result? Outstanding videos that captivate viewers and have a significant impact on the agent's marketing efforts.
Along with videos recorded personally by the business owner and real estate agent, other options include utilizing a firm that sends a professional videographer with a green screen, teleprompter, lights, and a studio grade recording camera to shoot various videos of the real estate agent and enhances them with music, graphics, and the real estate agent’s branding.
Once the video is produced it is distributed across as many media platforms as possible, including YouTube, Facebook, Instagram, LinkedIn, the business’s or real estate agent’s website, emails, and other SOI and GEO-niche segment targeted digital advertising platforms.
You might be wondering who has the time and resources to invest in video planning and execution. Well, the answer lies with savvy business owners and real estate agents who understand that achieving significant growth on their own is simply impossible. That's why these smart professionals choose to partner with a team of dedicated development professionals and marketing experts.
Together, they create a powerful partnership that allows them to build and manage their business presence seamlessly. With the help of a Complete Business Growth Platform, these professionals can consistently execute tried and true marketing campaigns, ensuring their success in an ever-changing market. So, if you're a business owner or real estate agent looking to take your growth to the next level, consider joining forces with a team that knows the value of dedication to consistency and frequency and has the expertise and staff to make it happen.
Learn how implementing a Complete Business Growth Platform, designed to target and nurture your SOI (Sphere of Influence) and local GEO-niche segments, can significantly streamline and grow your business. It enhances your marketing efforts and gives you more time and energy to focus on what you do best: closing deals, meeting new people, and expanding your business.
